Paper I — Q7
(a) Write the main functions of Directorate of Marketing and Inspection. Discuss the roles of AGMARK and e-NAM in agricultural…
Write the main functions of Directorate of Marketing and Inspection. Discuss the roles of AGMARK and e-NAM in agricultural marketing. 20 marks
How do Farmers Producers Organizations (FPOs) help in empowering the farmers through addressing their needs? Describe the role of Krishi Vigyan Kendras in climate resilient agriculture, citing suitable examples. 20 marks
Discuss the role of integrated watershed management in rainfed agriculture. 10 marks
हिंदी में प्रश्न पढ़ें
विपणन एवं निरीक्षण निदेशालय के मुख्य कार्यों को लिखिए। कृषि विपणन में एगमार्क और ई-नाम की भूमिकाओं पर चर्चा कीजिए। (20 अंक)
कृषक उत्पादक संगठन (एफ० पी० ओ०) किसानों के सशक्तिकरण में उनकी आवश्यकताओं को ध्यान में रखते हुए कैसे सहायता करते हैं? जलवायु अनुकूल कृषि में कृषि विज्ञान केन्द्रों की भूमिका का वर्णन उपयुक्त उदाहरण देते हुए कीजिए। (20 अंक)
वर्षाधारित कृषि में समन्वित जलसम्भर (वाटरशेड) प्रबन्धन की भूमिका का वर्णन कीजिए। (10 अंक)
Model answer
Drafted with AI by UPSC Answer Check against this question's marking rubric, to the expected length. UPSC does not publish answers for Mains — this is one way to score well, not an official key. How we build rubrics and answers.
(a) Functions of the Directorate of Marketing and Inspection; AGMARK and e-NAM
The Directorate of Marketing and Inspection (DMI), an attached office of the Ministry of Agriculture and Farmers Welfare headquartered at Faridabad, works on marketing policy and standards. Its main functions are: implementing the Agricultural Produce (Grading and Marking) Act 1937 and certifying produce under AGMARK; fixing grade standards; collecting and sharing market information (the AGMARKNET portal); guiding state marketing reforms and model laws; market research and surveys; training in grading and marketing; and administering marketing infrastructure schemes such as the Agricultural Marketing Infrastructure scheme and rural godowns (Grameen Bhandaran Yojana).
AGMARK is the quality certification mark for agricultural and allied products (honey, ghee, spices, oils, pulses, cereals). It builds consumer trust, allows price differences by grade and helps exports, and authorised packers must grade at their own laboratories under DMI inspection.
e-NAM (launched 14 April 2016, with the Small Farmers' Agribusiness Consortium as lead agency) is a pan-India electronic trading portal linking regulated mandis. It permits online bidding and transparent price discovery, assaying of quality parameters, payment straight to the farmer's account, and wider access to buyers across states. Warehouse-based trading through electronic negotiable warehouse receipts and a "Platform of Platforms" (2021) extend its scope. Weak assaying facilities, limited interstate trade and low volumes at many mandis remain constraints.
(b) FPOs and the role of KVKs in climate-resilient agriculture
Farmer Producer Organisations (FPOs) are collectives of farmers registered as producer companies or cooperatives. They address the needs of small and marginal farmers by pooling scale: bulk purchase of inputs at lower prices, shared machinery and storage, collective primary processing and value addition, direct sale to buyers with better bargaining power, credit and insurance access, and technical advice. The Central Sector Scheme for formation and promotion of 10,000 FPOs (2020), implemented through NAFED, NCDC, SFAC and NABARD, supports them with equity grants and handholding.
Krishi Vigyan Kendras (KVKs), district-level farm science centres of ICAR (over 700), promote climate resilience through On-Farm Testing, frontline demonstrations and training. Under the National Innovations in Climate Resilient Agriculture (NICRA) project (2011), KVKs run Climate Resilient Villages with drought- and flood-tolerant varieties (for example CR Dhan submergence-tolerant rice), contingency crop plans, rainwater harvesting, zero tillage and laser levelling, drip and fertigation, integrated farming systems, and weather-based agro-advisories, with custom-hiring centres for machinery.
(c) Integrated watershed management in rainfed agriculture
Rainfed farming covers about half of India's net sown area and contributes roughly 40% of food output, but it suffers from erratic rain, erosion, low moisture and low productivity. Integrated watershed management treats the whole catchment from ridge to valley with soil, water and vegetation measures: contour bunds, terraces, gully plugging, check dams, farm ponds and percolation tanks, with pasture and agroforestry on the upper slopes.
It conserves moisture in situ, reduces erosion and runoff, recharges groundwater, allows life-saving irrigation and cropping-system intensification, raises incomes and stabilises yields in drought years. Examples are Ralegan Siddhi, Hivre Bazar and Sukhomajri, and the programme now works through the watershed component of PMKSY, with community participation through watershed committees.
How this answer will be evaluated
Framework: Concept > Practice or process > Data > Indian application
What earns full marks: Comprehensive, specific, and well-structured answers with named schemes, examples, and clear linkages.
Evaluation rubric
Each sub-part is marked on its own, against the marks and word limit printed on the paper.
- (a) (a) Write the main functions of the Directorate of Marketing and Inspection and discuss the roles of AGMARK and e-NAM in agricultural marketing (20 marks). 20 marks
discuss— intro → 3-4 dimensions → example → balanced close
Must cover
- DMI functions: Grading and Marking Act 1937, standards, market information (AGMARKNET), infrastructure schemes, model laws
- AGMARK as quality certification: grades, consumer trust, exports
- e-NAM 2016: online trading, price discovery, payment to farmers, SFAC lead
- Constraints and reforms: assaying, interstate trade, e-NWR, Platform of Platforms
Loses marks
- Confusing DMI with APMC.
- Naming e-NAM without mechanism.
Earns more
- Headquarters at Faridabad.
- Commodities under AGMARK.
- Grameen Bhandaran Yojana.
Extra mark
- e-NAM number of mandis
- Comparison with APMC trading
- (b) (b) How do FPOs help empower farmers by addressing their needs? Describe the role of KVKs in climate-resilient agriculture with examples (20 marks). 20 marks
describe— define → structure or process in order → labelled diagram → significance
Must cover
- FPO definition and scale benefits: inputs, machinery, value addition, market linkage, credit
- 10,000 FPO scheme 2020 and implementing agencies
- KVK as ICAR district centres: OFT, FLD, training
- Climate resilience: NICRA, climate-resilient villages, tolerant varieties, zero tillage, agro-advisories
Loses marks
- Generic cooperative talk.
- Ignoring the climate-resilience part.
Earns more
- CR Dhan submergence-tolerant rice.
- Custom-hiring centres.
- Equity grants.
Extra mark
- Number of KVKs or FPOs
- A district example
- (c) (c) Discuss the role of integrated watershed management in rainfed agriculture (10 marks). 10 marks
discuss— intro → 3-4 dimensions → example → balanced close
Must cover
- Rainfed context: about half of net sown area, about 40% of output
- Ridge-to-valley treatments: bunds, terraces, check dams, ponds, percolation tanks
- Benefits: moisture conservation, erosion control, recharge, protective irrigation, intensification
- Examples and programme: Ralegan Siddhi, Hivre Bazar, PMKSY watershed component
Loses marks
- Listing structures without linkage to rainfed farming.
- No examples.
Earns more
- Community participation.
- Income and drought-proofing.
- Sukhomajri.
Extra mark
- Watershed area norms
- Impact data
What "Discuss" is asking you to do
Lay the issue out from more than one side — how it arose, what is claimed for it, what is held against it, and where it now stands. UPSC attaches discuss to broad topics with several live dimensions, so coverage of the dimensions earns more than the strength of your opinion.
Structure that answers it
Set the issue up → the case as it is made → the case against → the dimension both sides leave out → where the balance now lies
Where marks are lost
Listing facts with no thread between them, or arguing one side throughout and calling it a discussion.
Practice this exact question
Write your answer and it is marked point by point against the model answer above — what you covered, what you missed, what you got wrong.
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