Management 2021 Paper II 50 marks Solve

Paper II — Q3

(a) (i) What is e-business architecture? Which technological innovations have had a major impact on it? 5 marks (ii) Describe the…

(a)
(i)

What is e-business architecture? Which technological innovations have had a major impact on it? 5 marks

(ii)

Describe the four pillars of e-governance and the various types of interactions performed in e-governance. 5 marks

(iii)

Discuss the Indian Government's efforts and actions towards implementing e-governance. 5 marks

(b)
(i)

Solve the following Linear Programming Problem by Graphical Method: 10 marks Minimize cost: C = 5x₁ + 6x₂ subject to: x₁ + x₂ = 1000 x₁ ≤ 300 x₂ ≥ 150 x₁, x₂ ≥ 0

(ii)

A certain drug is claimed to be effective in curing cold. In an experiment on 500 persons suffering from cold, half of them were given the drug and the other half were given the sugar pills. Patients' reactions to the treatment are recorded in the following table:

TreatmentHelpedHarmedNo Effect
Drug1503070
Sugar pills1304080
Total28070150

On the basis of the above data, can it be concluded that there is a significant difference in the effect of drug and sugar pills? 10 marks

(c)
(i)

Apply the concept of "Decay Curve of New Product Ideas" to an innovative product like 'e-Bike'. 5 marks

(ii)

A manufacturing company always uses a sample size of 10. Data for the past 10 samples are as follows:

Number of Defective UnitsTotal Units Sampled
1501,000

The system is believed to be operating under normal conditions. (A) Construct a control chart with control limits such that measurements for 95% of the units under normal conditions would fall within the control limits. 5 marks (B) Suppose the number of units defective in the next 5 samples are: 3, 4, 2, 0 and 7. Demonstrate graphically whether the process is under control or not. 5 marks

हिंदी में प्रश्न पढ़ें
(a)
(i)

ई-व्यवसाय वास्तुकला क्या है? किन तकनीकी नवाचारों का इस पर प्रमुख प्रभाव पड़ा है?

(ii)

ई-शासन के चार स्तम्भों एवं ई-शासन में निष्पादित विभिन्न प्रकार की पारस्परिक-क्रियाओं का वर्णन कीजिए।

(iii)

ई-शासन के क्रियान्वयन के लिए भारत सरकार के प्रयासों एवं कार्यों की विवेचना कीजिए।

(b)
(i)

निम्नलिखित रैखिक (लीनियर) प्रोग्रामिंग समस्या को आलेखीय (ग्राफिकल) विधि से हल कीजिए: लागत न्यूनतम करना: C = 5x₁ + 6x₂ लागू शर्तें: x₁ + x₂ = 1000 x₁ ≤ 300 x₂ ≥ 150 x₁, x₂ ≥ 0

(ii)

एक निश्चित दवा का सर्दी को ठीक करने में प्रभावी होने का दावा किया जाता है। सर्दी-जुकाम से पीड़ित 500 व्यक्तियों पर किए गए प्रयोग में उनमें से आधे को दवा एवं आधे को चीनी की गोलियाँ दी गईं। निम्नलिखित सारणी में रोगी के उपचार की प्रतिक्रियाएँ दर्ज की गई हैं:

उपचारमददगारनुकसानदायककोई प्रभाव नहीं
दवा1503070
चीनी की गोलियाँ1304080
कुल28070150

उपर्युक्त आँकड़ों के आधार पर क्या यह निष्कर्ष निकाला जा सकता है कि दवा और चीनी की गोलियों के प्रभाव में महत्त्वपूर्ण भिन्नता है?

(c)
(i)

'ई-बाइक' जैसे नवप्रवर्तक उत्पाद के लिए "नवीन उत्पाद विचारों का क्षय वक्र" संकल्पना को लागू कीजिए।

(ii)

एक विनिर्माण कंपनी हमेशा 10 का नमूना आकार (सैम्पल साइज़) उपयोग में लेती है। पिछले 10 नमूनों के आँकड़े निम्नलिखित सारणी में दिए गए हैं:

दोषपूर्ण इकाइयों की संख्याकुल नमूने की इकाइयाँ
1501,000

ऐसा विश्वास है कि यह प्रणाली (सिस्टम) सामान्य परिस्थितियों (शर्तों) में ही संचालित हो रही है। (A) नियंत्रण सीमाओं के साथ एक नियंत्रण चार्ट बनाइए ताकि सामान्य परिस्थितियों (शर्तों) में कुल मापी गई इकाइयों का 95% नियंत्रण सीमाओं के अंदर पाया जाए। (B) मान लीजिए कि अगले 5 नमूनों में दोषपूर्ण इकाइयों की संख्या: 3, 4, 2, 0 एवं 7 है। आलेखीय (ग्राफिकल) रूप से प्रदर्शित कीजिए कि क्या प्रक्रिया नियंत्रण में है अथवा नहीं।

Q3 of the 2021 UPSC Mains Management Paper II, as printed
The question as printed in the 2021 Management paper

The figure this question refers to, in words

The question paper is a scan and the diagram did not survive as text. This is the figure as read from the original page — every component, value and label — so the question can be worked from the text below.

(c) Table: Number of Defective Units | Total Units Sampled 150 | 1,000

Model answer

Drafted with AI by UPSC Answer Check against this question's marking rubric, to the expected length. UPSC does not publish answers for Mains — this is one way to score well, not an official key. How we build rubrics and answers.

(a)(i) E-business architecture

E-business architecture is the layered framework that connects a firm's web, mobile and partner channels with its internal systems. Typical layers: a presentation layer (website, app, portal), an application layer (catalogue, cart, payment, CRM, ERP, supply-chain logic), a data layer (databases, analytics) and a network and security layer (hosting, encryption, firewalls), linked by APIs and integration middleware. Major technological influences: the internet and broadband, smartphones, cloud computing, APIs and microservices, big-data analytics and AI, digital payments such as UPI, and, increasingly, IoT and blockchain.

(a)(ii) Pillars and interactions of e-governance

The four pillars are people (citizens, officials, leaders), process (re-engineered, simplified procedures), technology (networks, software, data) and resources (funds, skills, infrastructure). The interactions are G2C (services such as certificates and tax filing), G2B (licences, procurement, tax), G2G (inter-department data sharing and coordination) and G2E (government and its employees, such as payroll and HR).

(a)(iii) India's e-governance efforts

The National e-Governance Plan (2006) set up mission-mode projects, common service centres, state data centres and the State Wide Area Networks. Digital India (2015) added BharatNet connectivity, DigiLocker, UMANG, MyGov, e-Office and GeM. Aadhaar, the JAM trinity and Direct Benefit Transfer reduced leakage, UPI built digital payments, MCA21 and GST networks serve businesses, and e-Courts and e-Hospital serve citizens. Gaps remain in the digital divide, interoperability, language access and data protection.

(b)(i) Graphical solution of the linear programme

Minimise C = 5x₁ + 6x₂ subject to x₁ + x₂ = 1,000; x₁ ≤ 300; x₂ ≥ 150; x₁, x₂ ≥ 0.

Because of the equality, the feasible region is the part of the line x₁ + x₂ = 1,000 satisfying the other conditions. Then x₂ = 1,000 − x₁ ≥ 150 gives x₁ ≤ 850, which is slack beside x₁ ≤ 300. So the feasible segment runs from (0, 1,000) to (300, 700).

Corner values: at (0, 1,000), C = 6,000; at (300, 700), C = 5 × 300 + 6 × 700 = 5,700.

Since C = 6,000 − x₁ along the line, cost falls as x₁ rises. Optimum: x₁ = 300, x₂ = 700, minimum cost C = 5,700.

Diagram: Graphical solution of the LP: minimise C = 5x1 + 6x2

(b)(ii) Significance of drug versus sugar pills

H₀: the treatment and the reaction are independent (no difference in effect). H₁: they are associated.

Each treatment group has 250 patients, so the expected frequencies are, for both rows, 140 (helped), 35 (harmed) and 75 (no effect).

χ² = Σ(O − E)²/E = 2 × (10²/140 + 5²/35 + 5²/75) = 2 × (0.714 + 0.714 + 0.333) ≈ 3.52.

Degrees of freedom = (2 − 1)(3 − 1) = 2. The 5% critical value is 5.99. Since 3.52 < 5.99, H₀ is not rejected.

Conclusion: the data do not show a significant difference between the drug and sugar pills.

(c)(i) Decay curve of new product ideas for an e-bike

The decay curve shows that ideas fall away at each stage and only a few reach the market. For an e-bike, many ideas (battery swapping, subscriptions, folding frames, smart connected features) are generated; screening drops those off-strategy or infeasible; concept testing with target riders removes those with low appeal; business analysis checks cost, price, range and demand; prototype development and test-marketing remove still more; and only one or two reach commercial launch. Firms therefore start with many ideas and invest more only as uncertainty falls, so as to keep failure costs low.

(c)(ii)(A) Control limits

Average proportion defective p̄ = 150/1,000 = 0.15; sample size n = 10.

σₚ = √(p̄(1 − p̄)/n) = √(0.15 × 0.85/10) = 0.113.

95% limits (Z = 1.96): p̄ ± 1.96σₚ = 0.15 ± 0.221, so UCL = 0.371 and LCL = 0 (negative value taken as zero). In defective units per sample of 10: centre line 1.5, UCL ≈ 3.7, LCL = 0.

(c)(ii)(B) Is the process in control?

The sample defectives 3, 4, 2, 0, 7 are proportions 0.3, 0.4, 0.2, 0.0, 0.7. On the chart, the points 0.3, 0.2 and 0.0 lie within the limits; 0.4 (4 defectives) and 0.7 (7 defectives) lie above the UCL of 0.371 (3.7 defectives). The process is therefore out of control. With wider 3σ limits (UCL = 4.9 defectives), the sample of 7 would still signal.

Diagram: p-chart for samples of 10 with p-bar = 0.15

How this answer will be evaluated

Framework: Graphical Method for LPP; Chi-Square Test of Independence; p-Chart for Quality Control

What earns full marks: Comprehensive, accurate, and well-structured answers with clear application of concepts and frameworks.

Evaluation rubric

Each sub-part is marked on its own, against the marks and word limit printed on the paper.

  1. (a)(i) Define e-business architecture and the technological innovations that have shaped it. 5 marks

    explain— definition/context → points in order → small example → short close

    Must cover

    • Describe the layered architecture (presentation, application, data, network/security)
    • Explain integration through APIs and middleware
    • Name major technology influences (internet, mobile, cloud, AI, digital payments)

    Loses marks

    • Only defining e-commerce
    • Listing technologies without architecture

    Earns more

    • Link to ERP, CRM or supply-chain systems
    • IoT or blockchain mention

    Extra mark

    • Example of an e-business platform
  2. (a)(ii) Four pillars of e-governance and types of interactions. 5 marks

    describe— define → structure or process in order → labelled diagram → significance

    Must cover

    • Four pillars: people, process, technology, resources
    • Interaction types G2C, G2B, G2G, G2E
    • Brief example for each interaction

    Loses marks

    • Confusing pillars with interaction types
    • Naming only some interactions

    Earns more

    • Role of each pillar
  3. (a)(iii) Discuss the Indian Government's e-governance efforts. 5 marks

    discuss— intro → 3-4 dimensions → example → balanced close

    Must cover

    • National e-Governance Plan (2006) and mission-mode projects
    • Digital India (2015) and its platforms
    • Specific tools (Aadhaar, DBT, UPI, DigiLocker, UMANG, GeM)

    Loses marks

    • Generic statements without named initiatives
    • No evaluation

    Earns more

    • Infrastructure (CSCs, SWAN, BharatNet)
    • Gaps and challenges

    Extra mark

    • Outcome data or evaluation
  4. (b)(i) Solve the linear programme graphically. 10 marks

    calculate— given → formula → substitution → result with units → interpretation

    Must cover

    • Recognise that the equality restricts the feasible region to a line segment
    • Feasible segment from (0,1000) to (300,700)
    • Optimum x₁ = 300, x₂ = 700, C = 5700

    Loses marks

    • Treating the equality as an inequality
    • Wrong optimal point

    Earns more

    • Evaluate C at corner points
    • Note that x₂ ≥ 150 is non-binding

    Extra mark

    • Correct graph with constraint lines
  5. (b)(ii) Test for a significant difference between drug and sugar pills. 10 marks

    calculate— given → formula → substitution → result with units → interpretation

    Must cover

    • State hypotheses and compute expected frequencies (140, 35, 75)
    • Compute χ² ≈ 3.52 with d.f. = 2
    • Compare with 5.99 and conclude no significant difference

    Loses marks

    • Wrong degrees of freedom
    • Wrong expected frequencies

    Earns more

    • Cell-wise contributions shown
    • Correct degrees of freedom
  6. (c)(i) Apply the decay curve of new product ideas to an e-bike. 5 marks

    explain— definition/context → points in order → small example → short close

    Must cover

    • Explain that ideas attrite through successive stages
    • Apply the stages (generation, screening, concept test, business analysis, development, launch) to an e-bike
    • State the lesson: begin with many ideas, invest as uncertainty falls

    Loses marks

    • Generic NPD process with no e-bike link
    • No mention of attrition

    Earns more

    • E-bike specific ideas
    • Reasons ideas are rejected
  7. (c)(ii)(a) Compute 95% control limits for the defective proportion. 5 marks

    calculate— given → formula → substitution → result with units → interpretation

    Must cover

    • p̄ = 0.15 and σ = 0.113
    • Limits p̄ ± 1.96σ
    • UCL ≈ 0.371 and LCL = 0

    Loses marks

    • Using 3σ instead of 95%
    • Leaving negative LCL

    Earns more

    • Expression in defective units (UCL ≈ 3.7)
  8. (c)(ii)(b) Test whether the process is in control using the next five samples. 5 marks

    calculate— given → formula → substitution → result with units → interpretation

    Must cover

    • Convert 3,4,2,0,7 to proportions or compare with the UCL 3.7
    • Identify 4 and 7 as outside the limit
    • Conclude the process is out of control

    Loses marks

    • Declaring in control with out-of-limit points
    • No graph or reference to limits

    Earns more

    • Plot of points against centre line and limits

    Extra mark

    • Note on 3σ limits
What "Solve" is asking you to do

Choose the method, then carry it through to a final answer. Identifying what kind of problem this is and why that method applies is the first thing marked; a correct figure arrived at invisibly earns almost nothing.

Structure that answers it

Given data and what is required → method chosen, with the reason it applies → set-up (equation, circuit, free body, trial balance) → working, step by step → answer with units and any condition of validity

Where marks are lost

Doing the middle steps mentally and writing only the result. In mathematics papers, a further loss comes from giving a decimal where the exact value in surds or fractions was wanted, or from skipping the justification a part explicitly asks for.

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