Management 2022 Paper II 50 marks Compulsory Discuss

Paper II — Q5

(a) Is State participation in business essential? Discuss the objectives of liberalization, privatization and globalization. (10…

(a)

Is State participation in business essential? Discuss the objectives of liberalization, privatization and globalization. 10 marks

(b)

Take the case of Hindustan Unilever Limited (HUL). Assume that HUL emphasizes on sustainability in its products and operations at global level. Are you in agreement that the company is successful because it could effectively embed sustainability into its products and operations? Give your arguments for or against the issue. 10 marks

(c)

Critically examine the various initiatives taken by the Government of India in respect of export-import policy. Give examples from India's trade with the Asian countries. 10 marks

(d)

Do you think free entry and exit of Multinational Corporations (MNCs) is healthy for the growth of Indian economy? Discuss the business strategies of MNCs in this context. 10 marks

(e)

Using a small case study, discuss the contents of a good and workable strategic plan for management and operational control of public sector enterprises in India. 10 marks

हिंदी में प्रश्न पढ़ें
(a)

क्या व्यवसाय में राज्य की सहभागिता अत्यावश्यक है? उदारीकरण, निजीकरण एवं भूमंडलीकरण के उद्देश्यों की विवेचना कीजिए। (10 अंक)

(b)

हिन्दुस्तान यूनिलिवर लिमिटेड (एच० यू० एल०) का प्रकरण (केस) लीजिए। मान लीजिए कि एच० यू० एल० वैश्विक स्तर पर अपने उत्पादों एवं परिचालनों की धारणीयता (सस्टेनेबिलिटी) पर जोर देती है। क्या आप सहमत हैं कि कम्पनी सफल है क्योंकि वह अपने उत्पादों एवं परिचालनों में धारणीयता को प्रभावी रूप से अन्तःस्थापित कर सकी? इस विषय पर पक्ष अथवा विपक्ष में अपने तर्कों को प्रस्तुत कीजिए। (10 अंक)

(c)

भारत सरकार द्वारा आयात-निर्यात नीति के संबंध में उठाए गए विभिन्न उपक्रमों का आलोचनात्मक परीक्षण कीजिए। एशिया के देशों के साथ भारत के व्यापार के उदाहरण दीजिए। (10 अंक)

(d)

क्या आप मानते हैं कि बहुराष्ट्रीय निगमों (एम० एन० सी०) के मुक्त प्रवेश एवं निकास भारतीय अर्थव्यवस्था के विकास के लिए स्वास्थ्यकर है? इस संदर्भ में एम० एन० सी० की व्यावसायिक रणनीतियों की विवेचना कीजिए। (10 अंक)

(e)

एक लघु प्रकरण-अध्ययन (केस स्टडी) का उपयोग करते हुए भारत में सार्वजनिक क्षेत्र के प्रतिष्ठानों के प्रबंध एवं परिचालन नियंत्रण हेतु एक अच्छी एवं व्यावहारिक रणनीतिक योजना की विषयवस्तु की विवेचना कीजिए। (10 अंक)

Q5 of the 2022 UPSC Mains Management Paper II, as printed
The question as printed in the 2022 Management paper

Model answer

Drafted with AI by UPSC Answer Check against this question's marking rubric, to the expected length. UPSC does not publish answers for Mains — this is one way to score well, not an official key. How we build rubrics and answers.

(a) State participation and the objectives of LPG

State participation is defended to correct market failures, prevent private monopoly in strategic sectors, build long-gestation infrastructure and pursue the goals of Art 39(b)-(c). Public enterprises built heavy industry and spread development regionally. Critics point to soft budgets, political interference, low returns and crowding out of private investment. Today the state is seen as essential mainly in strategic and public-good sectors, and as a regulator elsewhere.

Objectives of the 1991 reforms:

  • Liberalisation: end the licence-permit-quota regime, abolish most industrial licensing, relax MRTP limits and simplify clearances.
  • Privatisation: cut the fiscal burden, raise efficiency through market discipline and unlock public assets through disinvestment and strategic sales.
  • Globalisation: integrate with world markets through lower tariffs, FDI, current account convertibility and WTO-consistent trade rules.

(b) HUL and sustainability

For: HUL has built sustainability into strategy through the Unilever Sustainable Living Plan and later the Unilever Compass. Project Shakti made about two lakh rural women micro-entrepreneurs, widening distribution. Water conservation, sustainable sourcing and plastic collection commitments build trust, cut resource costs and attract ESG investors.

Against: HUL’s lead rests mainly on its reach to about nine million outlets, sachet pricing, localisation and heavy advertising. Price-sensitive consumers weigh value over green claims, and multilayer sachets keep plastic waste and greenwashing concerns alive.

Judgement: sustainability strengthens reputation and long-term resilience, but scale, distribution and price-value remain the core drivers.

(c) Export-import policy and Asian trade

Initiatives: the Foreign Trade Policy 2023 (from 1 April 2023) moved from subsidies to facilitation, with RoDTEP replacing MEIS, EPCG, SEZs, Districts as Export Hubs, support for e-commerce exports and rupee trade settlement. PLI schemes and trade agreements such as the ASEAN FTA, CEPAs with Japan and South Korea, the UAE CEPA (2022) and the Australia ECTA (2022) support them.

Critical view:

  • Agreements with ASEAN, Japan and Korea widened India’s deficits, since partners used tariff cuts better while Indian exporters met non-tariff barriers and strict rules of origin.
  • The deficit with China reached about $99 billion in 2024-25, reflecting dependence on APIs, solar modules and electronics despite PLI.
  • Fear of a surge of Chinese goods led India to stay out of RCEP in 2019.
  • Newer agreements with the UAE and Australia show better market access and are being reviewed for results.

(d) Free entry and exit of MNCs

Benefits: non-debt capital, technology, management practices, links to global value chains and consumer choice. Easy exit, supported by the IBC (2016), lowers risk premiums and improves the investment climate.

Risks: pressure on MSMEs from pricing power, sudden job and capital outflows on exit, and profit shifting through transfer pricing.

MNC strategies in India: glocalisation of products and prices (automobile and fast-food firms), joint ventures to manage regulation and distribution, local sourcing and PLI-linked manufacturing, and engagement with regulators and industry bodies. Free entry and exit are healthy if backed by competition law, tax enforcement and support for domestic suppliers.

(e) Strategic plan for a public sector enterprise: NTPC

NTPC, a Maharatna, shows the contents of a workable plan:

  • Vision and mission: reframed from thermal generation to reliable, affordable and clean energy.
  • Environmental scan and SWOT: emission targets and carbon costs against strong cash flows and engineering skills, weighed against a high carbon footprint.
  • Objectives: measurable targets such as 60 GW of renewable capacity by 2032.
  • Strategy and structure: a separate subsidiary, NTPC Green Energy, bidding for solar and wind projects and investing in green hydrogen and biomass co-firing.
  • Management control: the annual Memorandum of Understanding with the Department of Public Enterprises sets KPIs on plant load factor, heat rate, renewable investment and governance.
  • Operational control: quarterly reviews, balanced scorecards, budgets and audits, including CAG oversight, keep managers accountable while preserving autonomy.

How this answer will be evaluated

Framework: null

What earns full marks: Comprehensive, well-structured, specific examples, clear judgment.

Evaluation rubric

Each sub-part is marked on its own, against the marks and word limit printed on the paper.

  1. (a) Evaluate the necessity of state participation and the objectives of LPG reforms. 10 marks

    discuss— intro → 3-4 dimensions → example → balanced close

    Must cover

    • Arguments for/against state participation in business
    • Objectives of Liberalization (market access)
    • Objectives of Privatization (efficiency/ownership)
    • Objectives of Globalization (integration)

    Loses marks

    • Defining terms without discussing objectives
    • Ignoring the 'essentiality' aspect of state participation

    Earns more

    • Reference to 1991 LPG reforms
    • Distinction between public and private sector roles

    Extra mark

    • Specific example of a privatized PSU
    • Reference to specific policy document
  2. (b) Provide a balanced judgment on HUL's success via sustainability. 10 marks

    comment— context → arguments both sides → judgment → close

    Must cover

    • Arguments supporting sustainability as a success driver
    • Arguments against (costs, market resistance)
    • Specific HUL examples (products/operations)
    • Clear final judgment on the issue

    Loses marks

    • One-sided argument without counter-view
    • Generic sustainability points not applied to HUL

    Earns more

    • Mention of 'Sustainable Living Plan'
    • Reference to consumer behavior changes

    Extra mark

    • Specific financial data on HUL's sustainability
    • Comparison with a competitor
  3. (c) Critically analyze India's export-import policy initiatives with Asian examples. 10 marks

    examine— intro → how/why with reasoning → evidence → conclusion

    Must cover

    • Specific government initiatives (e.g., FTAs, PLI)
    • Critical evaluation of these initiatives
    • Examples from trade with Asian countries
    • Reasoning on the impact of these policies

    Loses marks

    • Listing initiatives without critical examination
    • Ignoring the specific requirement for Asian trade examples

    Earns more

    • Mention of India-Japan CEPA or India-Australia ECTA
    • Reference to 'Act East' policy

    Extra mark

    • Specific trade deficit/surplus data with Asia
    • Reference to a specific trade agreement clause
  4. (d) Assess the health of free MNC entry/exit for Indian economy. 10 marks

    comment— context → arguments both sides → judgment → close

    Must cover

    • Arguments for free entry/exit (competition, tech)
    • Arguments against (job losses, capital flight)
    • Discussion of MNC business strategies
    • Balanced judgment on 'healthiness'

    Loses marks

    • Ignoring the 'business strategies' requirement
    • Vague generalities about MNCs without specific context

    Earns more

    • Reference to FDI policy changes
    • Example of a specific MNC strategy (e.g., localization)

    Extra mark

    • Reference to a specific MNC exit/entry case
    • Mention of 'Make in India' impact on MNCs
  5. (e) Outline a strategic plan for public sector enterprises using a case study. 10 marks

    discuss— intro → 3-4 dimensions → example → balanced close

    Must cover

    • Use of a small case study
    • Contents of a strategic plan (goals, KPIs)
    • Management control mechanisms
    • Operational control mechanisms

    Loses marks

    • Generic plan without a specific case study
    • Confusing strategic planning with operational details

    Earns more

    • Reference to a specific PSU (e.g., BHEL, SAIL)
    • Mention of 'Board of Directors' role

    Extra mark

    • Reference to a specific audit report
    • Mention of 'CAG' recommendations
What "Discuss" is asking you to do

Lay the issue out from more than one side — how it arose, what is claimed for it, what is held against it, and where it now stands. UPSC attaches discuss to broad topics with several live dimensions, so coverage of the dimensions earns more than the strength of your opinion.

Structure that answers it

Set the issue up → the case as it is made → the case against → the dimension both sides leave out → where the balance now lies

Where marks are lost

Listing facts with no thread between them, or arguing one side throughout and calling it a discussion.

All UPSC directive words, compared →

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